Hola! I’m David Portilla. 👋

I am a digital product designer who enjoys creating experiences that bring value to the business and delight users.


Six years ago, I work in product development strategies and user experience design with extensive experience as frontend developer.

Design services and develop products are my deeply passion. I’m a foodie, a constant learner and a soccer fan. I never stop learning, I read to feed my mind and travel frequently to inspire myself with each culture.

I am a team player; throughout I’ve led design and development teams. I’ve collaborated with friends, entrepreneurs, and companies to fulfill their dreams with projects such as ecommerce,  web portals, mobile applications and interactive products.

I have been an entrepreneur, I have triumphed, and I have also made mistakes … however, I have never stopped working to reach my dreams!


My powers

Product design
Service design
Frontend development
UX design
Wordpress development
User Flows & Scenarios
Wireframes & Prototypes

What I love and do

I participate actively in creative problem-solving processes, using design and innovation methodologies to achieve memorable experiences.

I don’t make websites I do service and product design!

I deliver products that point to the growth strategy of the business always having in mind a user-centered approach to solve the challenges of my clients in digital environments.

My process starts with the discovery of needs, knowing the users and thinking about the product strategy. Then designing the user experience with a clean interface and efficient frontend development.

Skills and techniques

Languages / Frameworks

Vanilla JS(ES6)

Methodologies / Techniques

Responsive Design
Mobile First
Atomic Design
Design thinking
Design sprints

Web dev.

WordPress / ACF pro
NPM/ Yarn / Webpack
BitBucket – SourceTree
Google Analytics
Yoast SEO
Google Search Console


Adobe XD
Marvel App
Adobe Photoshop
Adobe Illustrator
Sketch App –  Invision



2017 – 2019

Master in Innovation Management

Icesi University
Cali, Colombia

2017 – 2018

Master in Multimedia Applications

Oberta de Catalunya University
Barcelona, Spain

2007 – 2012

Interactive Media Design

Icesi University
Cali, Colombia

Say hi

I’m always looking to participate in projects that I can be proud of, collaborate with talented teams that give my career a boost. I am available for freelance or full-time work if you think we can work together contact me and start a new challenge.


Starting a new project?

I’m available to work